Sparring for founders who are past the idea stage (or not) and ready to confront what’s standing in the way. In their business and in themselves.
What this is
This is not coaching. This is a structured, long-term partnership with someone who’s built ventures from nothing, delivered measurable commercial results, faced what couldn’t be controlled, and built again. Someone who’ll sit with you in the discomfort of the questions you’ve been dodging. About your model, your market, your team, and yourself.
I work across the full spectrum of what a founder actually faces. Business model and ideation. Go-to-market and commercial strategy. Mindset and decision-making under pressure. Values alignment and personal leadership. And what it actually takes to become the version of yourself your success demands.
What this is NOT
If you’re looking for someone to validate your plan, this isn’t the space. If you need a cheerleader, there are thousands online. I’m the person who’ll tell you what you don’t want to hear. With tact, with care, and with the understanding that the truth delivered too late is worse than the discomfort of hearing it now.
Why me
I’ve built an organic chili farm from barren soil in central Morocco. 50 tons harvested. 72% ROI. I’ve built a circular economy startup in Recreio, a small coastal town near Rio de Janeiro, professionalizing waste pickers and restoring economic dignity to their work. I’ve secured #1 market position for a global brand in three months under a total advertising ban. I’ve delivered 230% of revenue targets for a 500-person organization navigating market liberalization. I’ve lived inside a self-sufficient regenerative ecosystem in the Ecuadorian Amazon.
I’ve also had projects interrupted by a medical emergency, ended by a divorce, and blocked by political lobbies. And I rebuilt every time. Not because I’m unbreakable. Because rebuilding is what I know how to do.
How it works
01
Application
You apply below. Tell me about your venture, where you are, and what’s standing in the way.
02
Assessment
We have a discovery conversation. No pitch. Just an honest assessment of whether this is the right fit. For both of us.
03
Personalization
If we move forward, we design a structured program. Trimester or semester. Tailored to what you actually need, not a predefined curriculum.
04
Impact
We work. Deeply. On the business, on the strategy, on you.
Start here.
Three spots a year. If you’re ready to do
the work. The real work.
Tell me where you are.