Track Record
Marketing & GTM
2016
GTM Strategy & Behavioral Acquisition
Context: Launching a first-age infant formula under strict WHO regulations with an absolute ban on direct advertising. The mandate was to secure market entry and shift perception from industrial vendor to trusted medical partner.
Engineering: Bypassed traditional marketing by leveraging behavioral mechanics. Engineered a national medical education campaign exclusively promoting maternal breastfeeding. By training Healthcare Professionals and highlighting critical medical contraindications, the brand organically positioned itself as the default, scientifically backed alternative when natural methods were impossible.
Outcome: Secured the #1 market position within three months. Shifted brand equity to build massive medical trust without a single direct advertisement.
Capabilities: Behavioral GTM Strategy, Alternative Acquisition, Cultural Positioning.
GTM Strategy & Behavioral Acquisition
Context: Launching a first-age infant formula under strict WHO regulations with an absolute ban on direct advertising. The mandate was to secure market entry and shift perception from industrial vendor to trusted medical partner.
Engineering: Bypassed traditional marketing by leveraging behavioral mechanics. Engineered a national medical education campaign exclusively promoting maternal breastfeeding. By training Healthcare Professionals and highlighting critical medical contraindications, the brand organically positioned itself as the default, scientifically backed alternative when natural methods were impossible.
Outcome: Secured the #1 market position within three months. Shifted brand equity to build massive medical trust without a single direct advertisement.
Capabilities: Behavioral GTM Strategy, Alternative Acquisition, Cultural Positioning.
